Media eval 2011
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Wednesday, 4 May 2011
Tuesday, 3 May 2011
Friday, 15 April 2011
Question3
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Question3
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Thursday, 14 April 2011
Wednesday, 13 April 2011
Evaluation
For my Media Studies A2 project I had to create a music video with a digipack, a magazine advert and promote it. I have learnt a lot about website design throughout my whole A2 course, and would enjoy making it. The unsigned artist band chosen was “new conscience”, with the song titled ‘Start again’.Younger enjoy these ‘love’ songs as they can relate to songs for themselves in their daily lives. We did have a few ups and downs when we were planning the music video.
For our music video we used some ideas that would work well with our target audience therefore we had actors around the age of the target audience in question and this could also help them. This is a conventional aspect used as is the popular combination of a narrative and as most rock videos have these features.The narrative of the music times in the past the couple faced have changed and that in the end he sees his girl with another guy. I found that consistency throughout the media products during my A2 course was absolutely crucial in order to allow the audience to recognize the media product. By posting my video on social networking sites and YouTube, I received very critical and honest feedback especially from the ages of my target audience. Some of the comments I received I didn’t agree with initially, for example one person didn’t quite understand the storyline because of the double role that was played in the beginning therefore to challenge this I put myself in the position considering I had never seen the music video before, in order to try and understand it without having known the intended storyline. I found that it was quite complicated therefore I do understand why the viewer was confused. However on the other hand many people said that it looked very good and looked professional.
I am pleased with the music video and that it was consistent and impacted the audience in a good way. There are some improvements that I would have made but I am pleased with the video and thought it was quite eye catching with the variety of shots that were used. I also feel that I have learnt how to adapt to several programs, and learn how to use them throughout this project of making the rock music video. Looking at all the work I have produced in the A2 course It is quite hard to put into words how much I have learnt about music videos and target audience. We were also quite successful in promoting the video and we posted it up on a networking sight Facebook which provided us with the audience opinions on out final music video.
For our music video we used some ideas that would work well with our target audience therefore we had actors around the age of the target audience in question and this could also help them. This is a conventional aspect used as is the popular combination of a narrative and as most rock videos have these features.The narrative of the music times in the past the couple faced have changed and that in the end he sees his girl with another guy. I found that consistency throughout the media products during my A2 course was absolutely crucial in order to allow the audience to recognize the media product. By posting my video on social networking sites and YouTube, I received very critical and honest feedback especially from the ages of my target audience. Some of the comments I received I didn’t agree with initially, for example one person didn’t quite understand the storyline because of the double role that was played in the beginning therefore to challenge this I put myself in the position considering I had never seen the music video before, in order to try and understand it without having known the intended storyline. I found that it was quite complicated therefore I do understand why the viewer was confused. However on the other hand many people said that it looked very good and looked professional.
I am pleased with the music video and that it was consistent and impacted the audience in a good way. There are some improvements that I would have made but I am pleased with the video and thought it was quite eye catching with the variety of shots that were used. I also feel that I have learnt how to adapt to several programs, and learn how to use them throughout this project of making the rock music video. Looking at all the work I have produced in the A2 course It is quite hard to put into words how much I have learnt about music videos and target audience. We were also quite successful in promoting the video and we posted it up on a networking sight Facebook which provided us with the audience opinions on out final music video.
Tuesday, 12 April 2011
Conclusion
In conclusion I feel that our products have achieved its purpose. The music video has selecting mis-en-scene like the colour and lighting and using sound with moving images effectively. We used the storyline as well as the band performance to make the music video more interesting and catchy. The digipack we produced shows conventions of real life products with two different fonts and an image of a shattered heart and a skull in between. We used a wide range of media technologies in the research and planning of the coursework. Our primary source of information and overall as a group(Me, Priya, Julian, Ramin) we were happy with what we produced however if we had more time we would have experimented more effects to make the music video more unique. We were pleased with our final product and achieved the original aims.
Adavntages of digipacks
•Digipacks are economically friendly and most are created by card or recycling paper and by them being economically friendly it makes the company look good.
•It gives a good promotional opportunity.
•Digipacks also gain more from the public and sell faster with the case of special editions appealing to the targeted audience as it gives them more of an insight on the band.
•Another advantage is for the industry as they get a good profit from re-selling the album with bonus features and the digipack as a whole.
•It gives a good promotional opportunity.
•Digipacks also gain more from the public and sell faster with the case of special editions appealing to the targeted audience as it gives them more of an insight on the band.
•Another advantage is for the industry as they get a good profit from re-selling the album with bonus features and the digipack as a whole.
Analysis of digipack
Agony and Irony
This is one digipack which inspired us when deciding our own one. We used the idea of the heart and skull in our own digipack with the same colours red and black. The use of red and black makes it immediately recognisable to the fans of the band. These colours are similar in other bands which fall into the same genre for example Green day and bullet for my valentine. The image of the heart and the skull is universally recognisable to the bands followers and therefore this inspired us to do use the idea of a heart and a skull.
Beyonce
The lighting of this cover is a high key and it was purposely bright to brighten up the artist and make it the center of attention. The reason for making the artist look so bright is so that she looks more visible without the use of a closeup and therefore this benefits the audience. The costume that she is wearing is very revealing and she is wearing diamonds. The reason I analysed this is because it is opposite to the conventions of a rock digipack which we are doing. The diamonds are worn to draw attraction and they are usually associated with love and are a strong hardwearing and this relates to her as a strong women from what the media portrays her to be.
The front cover of this album uses the colour blue and the shade of blue that is used is light which I believe conveys importance and confidence and this relates to her staged pose that is on her front cover. The post that she is doing on the front cover suggests that she is independent and confident. Beyonce is positioned in the middle of the album cover and this suggests the album is about her and she is the centre of attention. It also gives us a feel that she is in control and in charge.
Greenday
This was another cover I found that caught mu eye as the colours are quite warm and appealing and this should work quite well with the ancillary tasks as the warm and fiery colours match the tigers personality as being angry. I really like how the colours contrast the background. The use of white for the font makes the cover stand out because the background has warm and dark colours.
All American Rejects
This is the album cover of the band “All American rejects”. The album cover is relatively simple but effective and the use of white font on the saturated colours ensure it stands out and the use of bright colours adds an appealing effect. I believe that the use of colour is important and it looks to be of high saturation so that they stand out. The use of red and green of the old vehicle compliment each other perfectly as they are opposite each other on the colour wheel. This produces the connotations of being carefree and fun. The name of the band is written in bold font and across three lines. The boldness is emphasised which makes It more attractive.
This is one digipack which inspired us when deciding our own one. We used the idea of the heart and skull in our own digipack with the same colours red and black. The use of red and black makes it immediately recognisable to the fans of the band. These colours are similar in other bands which fall into the same genre for example Green day and bullet for my valentine. The image of the heart and the skull is universally recognisable to the bands followers and therefore this inspired us to do use the idea of a heart and a skull.
Beyonce
The lighting of this cover is a high key and it was purposely bright to brighten up the artist and make it the center of attention. The reason for making the artist look so bright is so that she looks more visible without the use of a closeup and therefore this benefits the audience. The costume that she is wearing is very revealing and she is wearing diamonds. The reason I analysed this is because it is opposite to the conventions of a rock digipack which we are doing. The diamonds are worn to draw attraction and they are usually associated with love and are a strong hardwearing and this relates to her as a strong women from what the media portrays her to be.
The front cover of this album uses the colour blue and the shade of blue that is used is light which I believe conveys importance and confidence and this relates to her staged pose that is on her front cover. The post that she is doing on the front cover suggests that she is independent and confident. Beyonce is positioned in the middle of the album cover and this suggests the album is about her and she is the centre of attention. It also gives us a feel that she is in control and in charge.
Greenday
This was another cover I found that caught mu eye as the colours are quite warm and appealing and this should work quite well with the ancillary tasks as the warm and fiery colours match the tigers personality as being angry. I really like how the colours contrast the background. The use of white for the font makes the cover stand out because the background has warm and dark colours.
All American Rejects
This is the album cover of the band “All American rejects”. The album cover is relatively simple but effective and the use of white font on the saturated colours ensure it stands out and the use of bright colours adds an appealing effect. I believe that the use of colour is important and it looks to be of high saturation so that they stand out. The use of red and green of the old vehicle compliment each other perfectly as they are opposite each other on the colour wheel. This produces the connotations of being carefree and fun. The name of the band is written in bold font and across three lines. The boldness is emphasised which makes It more attractive.
Overall findings from digipack
I noticed some conventions of a digipack and took that into consideration when creating my own one. From my research I found that
• There is a bar code on the product
• The imagine on the digipack was a logo or symbol or an imagine which would represent the artist.
• There was a song list that shows what kind of songs there were on the CD
• There was the same theme and colors running throughout
• It had between four to six panels
• Copyright information
• Details of their web sight/Myspace
Once I researched and we did our own digipack I found that there was a close relationship between the digipack design and the target audience and that the digipack design related directly to the genre. Digipack of the genre we will be creating (rock) often used simple images in familiar dark and gray settings such as an alleyway or street however we didn’t use an image that fitted this convention. We didn’t reveal the artist members on the digipack to add mystery . We also used an album track list which appeared to be on the panel and the color scheme of black and white remained consistent throughout.
• There is a bar code on the product
• The imagine on the digipack was a logo or symbol or an imagine which would represent the artist.
• There was a song list that shows what kind of songs there were on the CD
• There was the same theme and colors running throughout
• It had between four to six panels
• Copyright information
• Details of their web sight/Myspace
Once I researched and we did our own digipack I found that there was a close relationship between the digipack design and the target audience and that the digipack design related directly to the genre. Digipack of the genre we will be creating (rock) often used simple images in familiar dark and gray settings such as an alleyway or street however we didn’t use an image that fitted this convention. We didn’t reveal the artist members on the digipack to add mystery . We also used an album track list which appeared to be on the panel and the color scheme of black and white remained consistent throughout.
Evaluation
Evaluation q1
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Q2
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Q3
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Q4
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Essential elements of a digipack
Picture:
• Image of the artist
• Relative image
• Record company logo
• Artist logo
• Record company
• CD logo
Text:
• Lyrics
• Special addition
• Bonus material
• Album name
• Track listing
• Artists name
Design:
• Bonus CD (Life footage, bonus tracks)
• Bonus DVD (sometimes)
• Booklet
• Image of the artist
• Relative image
• Record company logo
• Artist logo
• Record company
• CD logo
Text:
• Lyrics
• Special addition
• Bonus material
• Album name
• Track listing
• Artists name
Design:
• Bonus CD (Life footage, bonus tracks)
• Bonus DVD (sometimes)
• Booklet
Monday, 11 April 2011
music video analysis- chasing cars
Analysis of “Chasing cars” by Snow Patrol
This is an analysis of the music video “Chasing cars” by Snow Patrol who are an alternative rock band.
Two music videos have been done for this song, one for the UK and one for the US but both of these are very simple.
In the UK video, the lead singer, Gary Lighbody lays around in an open field as the cameraman just films him from different angles. Even when it rains, the singer gets wet and the water splashes on his face and hands and he then enters a pool. He comes out of the water and the video just ends like this zooming away from him.
The US video is pretty much the same but instead of lying down on an open ground; he lies down on the street, on the field and in a tube station. People don’t see him and step over him and he just lies down in every busy place. That’s how simple the video were and on both of these the lead singer was singing along as he walked and lied down.
Interview
I asked two of my friends lucy and andy what they thought of the music video during the process of making it and these are the responses they gave.
Lucy said:
“I loved the music video so far and there are a good use of visual effects. The actors did a good job and so did the band, especially the band member playing the guitar with the use of effects in the scene make it catchy. The footage is also good and the the locations are also very appealing with the use of special effects. I also found that the footage cuts to the beat of the music which makes it more realistic and that the use of continuity and fast pace shots added effect to the music video as a whole however I felt that Some of the lip syncing was off with the music with one of the characters towards the middle but other than that I loved it as it had an energetic vibe."
Andy said:
"Everything flows really nicely and there was a good use of visuals and shots used. It sticks to the conventions of a rock music however I do feel that there could have been some improvement towards the end as the storyline was not very clear however it was a gripping stoyline and very unique and the fact that there was narrative and performance shots made it less boring overall! It is an impressive video and a good use of green screen shots. The editing was the best bit of the video in my opinion because it was done in a way that most shots were fast pace towards the middle to make every second worth watching. It had a tragic theme with a love story in it and because they are both strong emotions I can relate to these."
Lucy said:
“I loved the music video so far and there are a good use of visual effects. The actors did a good job and so did the band, especially the band member playing the guitar with the use of effects in the scene make it catchy. The footage is also good and the the locations are also very appealing with the use of special effects. I also found that the footage cuts to the beat of the music which makes it more realistic and that the use of continuity and fast pace shots added effect to the music video as a whole however I felt that Some of the lip syncing was off with the music with one of the characters towards the middle but other than that I loved it as it had an energetic vibe."
Andy said:
"Everything flows really nicely and there was a good use of visuals and shots used. It sticks to the conventions of a rock music however I do feel that there could have been some improvement towards the end as the storyline was not very clear however it was a gripping stoyline and very unique and the fact that there was narrative and performance shots made it less boring overall! It is an impressive video and a good use of green screen shots. The editing was the best bit of the video in my opinion because it was done in a way that most shots were fast pace towards the middle to make every second worth watching. It had a tragic theme with a love story in it and because they are both strong emotions I can relate to these."
Magazine advert analysis
This advert is unique, colourful and catchy. The font makes the theme look quite masculine but on the other hand the use of lilac makes it look quite dominant as the colour is feminine therefore this magazine advert is both suitable for males and females which completed the conventions of most adverts. The font is written in capital letters and is bold which makes it more eye catchy and it also stands out to make it look more appealing.
Digipack research
Digipacks are a type of CD packaging made out of card stock or other heavy paper or cardboard material. They are a stylish alternative to the jewel case and are a custom printed card packaging that can hold one or more CDs which are held in place with plastic trays which are glued into the digipak. CD DigiPacks are especially popular in the music industry for albums. They also give a product an expensive professional look and feel. Our current task for our media project is to create a digipack.
Digipacks hold huge responsibility for advertising their product, in this case the band and their album. Most do not include photographs of the artists, but photographs of the people in the storyline. The font is generally small and simple, and the colour of the fonts are mostly black or white. Our digipack follows similar conventions with the use of black and white fonts however the font is not small.
Our group has started to consider the our digipack, we have at the moment decided a simpe approach would be best for our video. On the digipack we do not have a picture of the band but instead we have a picture of a red heart and a skull in between. This makes it different from what normal rock videos are like. We are starting to look at various album artwork to draw inspiration and this is how we came up with the idea of the skull.
This is how a digipack looks:
This is an example of a jewel case:
Digipacks hold huge responsibility for advertising their product, in this case the band and their album. Most do not include photographs of the artists, but photographs of the people in the storyline. The font is generally small and simple, and the colour of the fonts are mostly black or white. Our digipack follows similar conventions with the use of black and white fonts however the font is not small.
Our group has started to consider the our digipack, we have at the moment decided a simpe approach would be best for our video. On the digipack we do not have a picture of the band but instead we have a picture of a red heart and a skull in between. This makes it different from what normal rock videos are like. We are starting to look at various album artwork to draw inspiration and this is how we came up with the idea of the skull.
This is how a digipack looks:
This is an example of a jewel case:
Music video analysis
Arctic Monkeys - "When the sun goes down"
The music video I will be analysing is by the Arctic monkeys “When the sun goes down”. This was a single and one of the most popular songs from this band. This music video has taken a narrative base rather than performance however considering the two for our music video we choose to use both to make it more interesting. In this music video it tells a story about a prostitute who goes around ‘the streets’ as said in the lyrics. The music video visuals link very well to the lyrics however in some points they lyrics does not match the visuals however this is represented well through the mis en scene where the scenes are quite dull and gray and it is set in a city which can be quite easy to relate to. The music video adds a raw edgy tone. This music video caught my eye because it is unique and not common performance based like most other music videos are.
The first shot that is used in this video is not conventionally appealing it is not interesting , but by starting the video with a closeup the person who views this immediately becomes attached to the character. It starts off with a, high definition closeup of an average looking girls face with her hood up at a council estate, tying in directly with the opening line '”So who's that girl there?” The following shots are in a slow montage which consists of everyday locations. This is followed by a shot of an older man which creates an edgy feeling and maintaining the audiences attention. There is a use of frequent eye contact between the leading girl and the camera as making the audience feel that she is being watched continuously but the expression on her face is vulnerable and passive creating an intimacy between her and the viewer. The visuals for example the editing follows the slow paced music as well as the shots are quite long.
Conventional features
There are many conventions used in music video producing.They usually consist of certain things.
1)To create intimacy with the audience, the band or the actors will be introduced throught a variety of closeups to make the audience feel more involved.
2)Fans that recognise the reference in the video, from another text will generally get a greater pleasure out of watching the video, because they understand the reference. They can also use these to relate to themselves for example some ideas on fashion and clothing.
3)Camerawork - Camera used circling’ of the band/artist is usually given to create a more energetic association with the audience.The angle, movements and shot distance would change depending on the music. Up beat tones are more likely to require more active camerawork.
4) The Lyrics – The lyrics play a huge part in the visuals of the song but there is rarely a full interpretation and sometimes the lyrics do not directly correlate with the music video, it may just be the tone or mood of the lyrics which is conveyed in the music video.
5)Editing - The editing helps to establish the mood. Also, In the process of filming the person responsible for the camera must film to edit. Most videos are different but some music videos would feature fast cut montages in the beginning as seen in a music video analysis that I did of a song by the arctic monkeys – when the sun goes down. However in rare occasions there is a use of random images. This then encourages repeated viewings in case the viewer missed anything the first time.
6)Music – Different instuments are used for different parts in most songs. Some specific sounds may be emphasised on the screen. A good example of this is if the video was fully performance based them there would be a great emphasis and close ups of drums. (Similar to what we did in our music video). The tempo of the song should match the video for example slow paced music should reflect slow paced editing.
7)Genre - Each genre carries its own codes and conventions, a viewer would expect to see. This would be reflected in the mise-en-scène, the camera work and editing style.
1)To create intimacy with the audience, the band or the actors will be introduced throught a variety of closeups to make the audience feel more involved.
2)Fans that recognise the reference in the video, from another text will generally get a greater pleasure out of watching the video, because they understand the reference. They can also use these to relate to themselves for example some ideas on fashion and clothing.
3)Camerawork - Camera used circling’ of the band/artist is usually given to create a more energetic association with the audience.The angle, movements and shot distance would change depending on the music. Up beat tones are more likely to require more active camerawork.
4) The Lyrics – The lyrics play a huge part in the visuals of the song but there is rarely a full interpretation and sometimes the lyrics do not directly correlate with the music video, it may just be the tone or mood of the lyrics which is conveyed in the music video.
5)Editing - The editing helps to establish the mood. Also, In the process of filming the person responsible for the camera must film to edit. Most videos are different but some music videos would feature fast cut montages in the beginning as seen in a music video analysis that I did of a song by the arctic monkeys – when the sun goes down. However in rare occasions there is a use of random images. This then encourages repeated viewings in case the viewer missed anything the first time.
6)Music – Different instuments are used for different parts in most songs. Some specific sounds may be emphasised on the screen. A good example of this is if the video was fully performance based them there would be a great emphasis and close ups of drums. (Similar to what we did in our music video). The tempo of the song should match the video for example slow paced music should reflect slow paced editing.
7)Genre - Each genre carries its own codes and conventions, a viewer would expect to see. This would be reflected in the mise-en-scène, the camera work and editing style.
Music video analysis
This music video is about a girl who has a drinking problem and is an alcoholic. The artist “Chris Daughtry” who is acting as the narrator sings how she had a problem with drinking too much and that this in the long run created problems to those who were close to her and affected and ruined her life. There are a variety of mixed performance and narrative shots used and it cuts into shots and different stages within time with the present where the girl is going to alcoholics meetings and the past scenes which shows the girl and the problems she faced. This used different effects used in most videos such as flashbacks and fast cut montages. There is also a use of colour contrast. The lyrics of the song “I thought I would never get through, I got over you” emphasises the singer is similar to that of the character in the song (her alcohol addiction) This shows that he has problems with his own relationship and that they have a connection through their problems by getting over something even thought the female character in the song and the singer are not related in any way.
Thursday, 7 April 2011
Digipack Moodboard
This shows some album covers and digipacks to help inspire us for our own digipack.
Wednesday, 6 April 2011
Sunday, 3 April 2011
analyzing feedback
From looking at our feedback, we discovered that overall our target audience was happy with the outcome of the music video however some of the audience couldn't seem to get round figuring out the story line, though the majority of our audience were happy with the way we done the dramatic ending as it built feeling and emotion.
They particularly liked the way the editing was done, and was very impressed with the effects created.
They were also impressed with the variety of shots used to portray emotions and exaggerate feelings of heartbreak.
Monday, 28 March 2011
feedback after music video
For feedback, we posted the video on to Facebook to see what our target audience thought of our production.
here are some of the answers we received..
"based on the original video, Impressed with few camera shots, editing is really good, simple on the story board, hard on the band...Actors did a good job, could have been better at some parts... Good color correction and story... Overall a impressive video.."
''Reallyy good music video.. like the editing, good use of green screenn.. storyline is understandable, couldd of done with probably a few more shots of the drummer as well as i think i only saw one or two shots of him.. veryy good use of effects at the right time, went well with the beat and situation of the music vid.. otherwise generallyy reallyy good vid, shudd be proud of urselffz''
''I do also like the music and the way it has been edited it must have taken a while to do.''
Interview during Making of video
i interviewed our target audience during the making of the music video.
So far, after viewing the video, what are your thoughts?
PERSON 1
I really liked the fact you used a variety of shots, and the story line is gripping yet, keeps with the conventions with a rock video, however, i would suggest that you should have more performance shots of the band in different places..maybe green screen?
PERSON 2
I really liked the way you did the effects in the double role. Though i think you need to make the video more fast flowing with faster editing shots as its a fast paced rock song. other than that i thought it was great!
PERSON 3
The video overall is very creative. I love the use of shots and the story line is very gripping. only thing i can say is that i think you should try and make it more emotional, by having a scene where the audience can actually be attached to the video. An example would be, that something dramatically horrible happens to the main actor, this would mean people would sympathize with him..and it would create emotion..
Tuesday, 8 March 2011
Wednesday, 2 March 2011
Tuesday, 1 March 2011
Wednesday, 23 February 2011
Tuesday, 22 February 2011
Sunday, 13 February 2011
Questionnaire 2
I also created another questionnaire that goes into more depth with music videos.
Questionnaire 2-music video consumption/promotion.
1) Would you prefer a song that has a music video?
Yes :
No:
2) Where do you watch music videos
Music channel
Youtube
Other?
3) Where do you find out about a new music video?
Magazines?
Friends?
T.v?
Internet?
4) How often do you watch music videos?
Daily
Weekly
Monthly
Rarely
5) Do you like to see dance routines in music videos?
No
Yes
Explain why_____________________________
6) In a narrative shot, would you prefer other actors playing the part, or the band members themselves?
7) In a music video, do you prefer the narrative part of the video to have a full story with an ending?
No, I like repeating scenes throughout the video as its more like a music video then []
Yes, It keeps me entertained throughout the whole of the video. []
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