Evaluation

For my Media Studies A2 project I had to create a music video with a digipack, a magazine advert and promote it. I have learnt a lot about website design throughout my whole A2 course, and would enjoy making it. The unsigned artist band chosen was “new conscience”, with the song titled ‘Start again’.Younger enjoy these ‘love’ songs as they can relate to songs for themselves in their daily lives. We did have a few ups and downs when we were planning the music video.

For our music video we used some ideas that would work well with our target audience therefore we had actors around the age of the target audience in question and this could also help them. This is a conventional aspect used as is the popular combination of a narrative and as most rock videos have these features.The narrative of the music times in the past the couple faced have changed and that in the end he sees his girl with another guy. I found that consistency throughout the media products during my A2 course was absolutely crucial in order to allow the audience to recognize the media product. By posting my video on social networking sites and YouTube, I received very critical and honest feedback especially from the ages of my target audience. Some of the comments I received I didn’t agree with initially, for example one person didn’t quite understand the storyline because of the double role that was played in the beginning therefore to challenge this I put myself in the position considering I had never seen the music video before, in order to try and understand it without having known the intended storyline. I found that it was quite complicated therefore I do understand why the viewer was confused. However on the other hand many people said that it looked very good and looked professional.

I am pleased with the music video and that it was consistent and impacted the audience in a good way. There are some improvements that I would have made but I am pleased with the video and thought it was quite eye catching with the variety of shots that were used. I also feel that I have learnt how to adapt to several programs, and learn how to use them throughout this project of making the rock music video. Looking at all the work I have produced in the A2 course It is quite hard to put into words how much I have learnt about music videos and target audience. We were also quite successful in promoting the video and we posted it up on a networking sight Facebook which provided us with the audience opinions on out final music video.