Initial Research: Forms and conventions of music videos.

forms and conventions of music videos;
the forms and conventions of music videos usually depend on the genre of the artist/band. for example, a rock video will be both narrative and performance based. The narrative part of the video usually involves a story in which the lead singer is involved in, normally with a female where it shows a story of a couple, either in a negative view - breaking up and emotions of hatred or pain, Or it can be a positive view of a couple and their love story.Rock videos tend to have many performance shots of them performing at a gig. for example, a concert, or house party- like in All American Rejects video -I wanna. This builds up an excitement for the fans as they know what to expect in a live gig of that particular band.
The Misenscene of the band is very important as it builds an image and a representation of the song and artist. For example, many rock videos have a dark background, with the band in maybe a small room where the main focus is on the band and their instruments. Rock bands tend to have songs mainly focusing on the emotions of anger, hurt or pain. Therefore their music videos will also reflect that. Alcohol is also a main convention which adds to the props of the video.
A rap video will usually consist of the rapper surrounded by girls and cars. an example of this is the rapper 50 Cent. his videos usually have a large amount of girls and cars. Similarly the rap artist Lil' Wayne also shares this convention. There have been many complaints on the way that rap videos portrays women, as negative sex objects. Rap videos usually contain explicit language and a male protagonist.
Money is also a main theme in rap music videos as it usually has exploited women covered in money and the artist himself showing this off along with his expensive cars. In rap videos there isn't really many narrative shots as a story as such, however there are many performance shots of the rapper performing to the camera surrounded by the sterotypical objects such as women,money and cars.