rock video analysis.

this song by Avril Lavigne is a prime example of how artists can use music videos to promote their products and themselves.
In this video Avril Lavigne promotes her own clothing line she has called 'Abbey Dawn' and also both her perfumes called Black star and Forbidden Rose. the music video represents her personality- which is conveyed as being crazy fun and rebellious, as in the video she is joy-riding taxis. Her personality can attract many fans her age or younger as her attitude makes her different and many people may admire that.The music video helps show her personality across.
throughout the video tracking shots are used as she is running away from her boyfriend.
In the video there are also performance shots, as in any rock music video.