many artists and bands tend to have a personal logo which appears quickly yet frequently throughout a music video. this builds a connection with their fans as it is only a fan of the artist who are able to identify the logo and link it to the artist. this builds closer relationships with the artist and the fans.
examples are bands such as Nirvana;
The crooked smiley face for nirvana is recognized my every nirvana fans and therefore they feel a deeper connection with the band that not everyone else would have.
Another example is the
band All American Rejects;The 'AAR' logo is also recognized by all All American Rejects fans.
Logos are promoted through music videos which consequently promotes the band/artist.
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